Package Design for the Green Generation
Speaker: Wendy McPhee, Principal, Wendy McPhee Design & Marketing
       
  A whole green generation has come over the horizon, demanding we do it right. Looking at current trends and where we might evolve with consideration of sustaining resources and our health, this course will help you identify how to create unique responsible packaging for your company.  
       
  By the end of this session you will be able to:  
   
  1. Understand the “Sustainable” concept.
  2. Apply sustainable criteria to your packaging.
  3. Think ahead of the curve.
  4. Please stockholders and customers.
  5. Communicate the information correctly to the public.
LEGEND
AHEAD OF THE CURVE
SALES & MARKETING
SMALL BUSINESS SOLUTIONS
TEA KNOWLEDGE
FOOD SERVICE
HEALTH & WELLNESS
     
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Wendy McPhee
Principal, Wendy McPhee Design & Marketing
       
  Wendy McPhee has been helping clients find better solutions for packaging, and marketing for the last ten years, through her company, Wendy McPhee Design & Marketing. As a board member of the Environmental Forum of Marin, and her family ownership in the retail natural health food business for two decades, she is passionate about finding solutions for clients that combine creativity with responsibility to help the future health of our planet. As a former art director of The Nature Company, Discovery Channel Stores McPhee holds an MBA in Strategic Leadership, a BA in Industrial Design, and has had the pleasure of additional studies in design from Milton Glaser at the NY School of Visual Arts and the Specialty Tea Institute’s certification program.