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Linda Appel Lipsius is managing the launch of Tetulia Estate-Direct Organic Teas in the United States and the United Kingdom. Prior to working with KKTE, Ms. Lipsius was a Vice President with Orange Glo International (OGI) where she Linda launched OxiClean, Kaboom, Orange Glo and Orange Clean in the US, UK, Germany, France, Ireland, Japan, China, Taiwan and Korea. Utilizing multiple channels of distribution reached through innovative marketing and PR programs, the brands quickly rose to market-leading positions. Prior to Orange Glo, Mrs. Lipsius directed marketing campaigns for Roche Laboratories’ Rocephin and Tamiflu at Young & Rubicam. Linda earned her BA from Columbia University and MBA in finance from New York University.
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