Brands vs. Private Label

Speaker: Gert ter Voorde, Chief Operating Officer, Sun Garden Tea Inc.

One of the key driving factors to the growth of tea sales in the US is the emergence of dozens of exciting new brands each year. However, many retailers look to capitalize on higher margins though private-label products on their shelf’s either alone or in combination with branded goods. This session will explore in depth how to maximize your retail profits through retail mix and explore the pros and cons to creating a private-label product for your store shelves.

By the end of this session you will be able to:

Gain a clear understanding of the definitions of branded goods and private label goods.
Understand case studies of successful brand and private label product mixes.
Gain insight into the pros and cons of private labeling.
Understand what key aspects to look for in a contract packer.
Understand what to look for in branded product suppliers.

LEGEND



AHEAD OF THE CURVE	SALES & MARKETING	SMALL BUSINESS SOLUTIONS	TEA KNOWLEDGE	FOOD SERVICE	HEALTH & WELLNESS

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Gert ter Voorde
Chief Operating Officer, Sun Garden Tea Inc.

	Gert is a Dutch National, who has been working in the international tea industry since 1984. Initially working as a trader for Van Rees in Rotterdam, for whom he trained in many of the major tea producing countries and managed their Malawi office for two years. Before joining Sun Garden Tea in 2007, Gert worked for 17 years for Premier Foods a major food producer of branded and supermarket brands in the UK. The company’s main tea brand was Ty.phoo (3rd Tea brand in the UK) and it was largest supplier of supermarket brands in tea. Gert was running the Tea department at Premier Foods and was responsible for interacting with the company’s customers on their product lines. It is this background of working for a producer of brands and private labels teas, which gives him the insight to speak on the topic.